Mar 1, 2021
This week we are talking to all of you selling on Etsy! It's important that you understand how to use SEO (Search Engine Optimization) to help your customers find your products.
So what is SEO, anyway? It's how customers are searching for you online!
Here are the main tips that Damon covers in this episode:
1. Understand who you're selling to! You need to identify your "perfect person" or ideal customer. If you need some help with this, check out our training at WIMPPS.com (WIMPPS stands for Who is My Perfect Person)
2. Identify how your customer speaks and searches. You want to use the same words and phrases they do! (For example, would they call it "rustic" or "farmhouse?")
3. Brainstorm how they would describe your product to determine your title. Keep it simple! They don't know the technical details of all your materials. What are they looking for?
4. The big kahuna: Damon is breaking down all the Etsy lingo... from categories, to attributes, to titles, tags, and more! You don't want to miss this.
In order to start with step 1: knowing your ideal customer, we've created an awesome training just for you called Who is My Perfect Person. Check it out at WIMPPS.com!
You can also text the word "resources" to 504-553-3451 to get our free Getting Started checklist!
Are you following Damon & Parker on social media, too?
Get Business Coaching from Damon: https://damonsbusinesscoaching.safechkout.net/
Shop DecoExchange: https://www.decoexchange.com/
Parker's Scaling Your Business with Assistants e-book: https://www.decoexchange.com/products/scaling-your-business-with-assistants-by-parker-stelly
Don't forget that you can text Damon directly at 504-553-3451